Read Time: 3 minutes
We want to tell you about a change we made, and we want to be straightforward about why.
The economy is asking a lot of everyone right now, and therapists are not exempt. Groceries cost more. Gas costs more. Housing costs more. Meanwhile, the budget most clinicians set aside for continuing education did not grow to match any of it.
The pattern we kept seeing
Again and again, we heard some version of the same thing from clinicians in our community: the training was on the list, the interest was real, and the cost was the reason it kept getting pushed to next quarter, then the quarter after that.
That sat badly with us. Training that creates lasting clinical impact should not be the first thing cut from a tight budget. If we believe our trainings change what happens in the therapy room, and we do, then pricing that quietly filters out the clinicians feeling the most economic pressure works against the entire point.
What we decided
TTI now uses pricing across a dedicated catalog of our on-demand trainings that reflects this. In plain terms, our prices have adjusted with the market. We have responded to the economics around us.
Here is what that means for you practically:
- The price you see on a training page is the current price.
- It is applied automatically at checkout. No code needed.
What this is not
You have seen the other version of continuing education marketing. The countdown timers. The 90 percent off banners. The sense that the price was inflated so the discount could look heroic.
That is not what this is. Our pricing is not a gimmick, a race, or a pressure tactic. There is no clock on this page. It is a structural decision about how we set prices, made once, applied consistently, because we think accessibility is a clinical issue and not just a marketing angle.
What does not change
Not quality. Every training in the catalog is still built by clinicians who sit in the chair, still carries the CE credit listed on its page, and is still designed so that what you learn shows up in session the same week.
Lasting clinical impact, practically priced. It is not a slogan. It is a design decision.
How to use it
The catalog shows every training currently priced to reflect this reality. If something has been sitting on your someday list, it is worth checking what it costs today.
If you have questions about how our pricing works, write to us at hello@traumatherapistinstitute.com. A person reads every message.
